6
Steps to Creating A Web Site
The number
of people who have access to the Internet is growing every day.
It has now become ensure you have your own space on the Internet
– whether it be for business, or personal use.
But
First, HTML Explained
Web sites
are written in a variety of programming language, the most common
being HTML. HTML is essentially words and symbols written a certain
way that allows your Internet browser (such as Internet Explorer)
to view the HTML coding in the way that it has been formatted.
Just as
Microsoft Word is used creating letters and other documents, there
are similar programs for creating web sites in this environment.
These include Macromedia Dreamweaver, Microsoft Frontpage and
Adobe Go Live. These programs allow you to type in text and include
images on the pages and they do all the hard work of programming
the HTML for you.
1.
Ask yourself (and others) what is the purpose of your web site?
Before
you dive in and start thinking about structure, content and images
on the site, the best thing to do is to think about the purpose
of your web site. Whether it be for a personal or a business web
site, the purpose of the site is very important.
Consider
the different purposes a business web site can take:
-
Who
is the web site targeting? Your customers, suppliers, employees
or shareholders?
-
What
would you like your web site to achieve? Would you like to inform
your customers about business hours, services and holidays;
receive orders; interact with your customers; provide information;
include manuals or product specifications on the web site.
2.
Plan what you are going to include on your web site.
Your web
site should have an easy to use structure to it – that makes
it clear where people should click depending on what information
they are looking for. To structure you web site properly, first
think about the content you would like to include in the web site.
Ask yourself:
-
What
information would be useful to your target audience? You need
to think about the information that you will be providing on
your web site. Is it useful to your target audience, or am I
just including it for my own purposes?
-
Is
there any information that is frequently asked for? Can I include
this on the web site?
-
Do
I have any FAQs (Frequently Asked Questions) that may help then
understand my product/service?
3.
Set out the structure of your web site.
Now that
you have determined your content, you need to structure this content
in an easy to use manner. If you are having problems structuring
the content of your web site, try to review the content as a whole,
and collect groups of information that relate to each other. Then
put this information in the same section.
There
are often basic sections of a web site that gives users familiarity
and understanding when searching a web site. Although you want
to be creative and different, you don’t want to stray too
much from the norm, because if users find your site difficult
to navigate or confusing, they will just click somewhere else.
Some usual
headings that business sites use include:
-
About
Us
-
Contact
-
A
link Home
-
Products/Services
-
Site
Map
-
Search
-
Links
-
Information
I’m
not suggesting you use all of these headings, but this gives you
a rough idea of the sections included in a common web site. Under
these main sections are then sub-sections and so on, until all
the content is provided.
4.
Design your site.
Now it’s
time to design the look and feel of your site. For businesses
especially, it’s best to keep your web site in the same
style as all the rest of your marketing material.
If you
don’t know what that is – lay all your marketing material
out on a desk. This includes your letterhead, business cards,
brochures, invoices and any other information you hand out to
customers and suppliers alike. Once you can see the overall style
of your marketing material, you can design your web site to have
the same ‘feel’.
Try to
produce a web site template that is the same throughout your site.
Web visitors like consistency – so try and use the same
basic colours and format throughout.
5.
Create your Web Site.
Here comes
the fun part. Create your web site using images, text and even
effects to give it that creative touch. At this point, all your
previous planning pays off, and once you have the planning completed,
the creating doesn’t take long.
6.
Market Your Web Site
When web
sites are created, it’s important to keep in mind that you
also need to market your web site. After all, a web site is created
to be seen! There are many ways in which to market your web site,
and you don’t have to spend a fortune.
Here are
some hints to get started:
-
Advertise
your web site address on all of your marketing material.
-
Include
a signature on all of your email with your web site address.
-
Try
and get everyone you know that has a web site to link to yours.
-
Issue
an e-newsletter and encourage recipients to forward them on
to a friend.
-
Sign
up on search engines.
-
You
can even advertise on search engines.
Coral Computers can design
and host your web site. Call us on
(02) 9870 7777 for more information.
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